Share Rule #10 – Swim Upstream Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction. “You have to believe in yourself when no one else does. That’s what makes you a winner.” [...]
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Share Rule #9 – Control Expenses Better Than Your Competition. Being able to control expenses related to your business is crucial to the success of your business. This is where you can always find the competitive advantage. You can make a lot of different mistakes and still recover if you run an efficient operation. Or [...]
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Share Rule #8 – Exceed Expectations. Exceed your customers expectations because if you do they’ll come back over and over. Give them what they want – and a little more. Let them know you appreciate them. Make good on all your mistakes – and don’t make excuses – apologize. Stand behind everything you do. “Satisfaction [...]
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